Love at First Bite: A Sneak Peak at M Shack in Atlantic Beach

We’ve been eagerly watching the build-out of the space formerly occupied by The BookMark in Atlantic Beach,  as it’s transformed into the new, laid back restaurant  M Shack.

M Shack will bring an upscale, and affordable menu featuring burgers, fries, hotdogs, shakes…casual food served quickly; but quality fare, as it’s coming from the Medure family of chefs, brothers  Matthew and David. We’re excited to have a casual Medure eatery in Atlantic Beach.

We walked up to M Shack a few days ago thinking we’d peer into the windows for a glimpse of what was to come.

We found the doors open on a sunshiny warm afternoon, the interior looking great  while a few craftsmen continued work on installation,  and David Medure testing a few recipes in his brand new kitchen.  The restaurant will feature walk-up ordering, and a clean, minimalist, contemporary style interior – a wonderful complement to the other eateries in the neighborhood.

Atlantic Beach residents Robert Nelson and Suzanne Aguilar, owners of  Garden Room Landscape Design, were the lucky recipients of one of the first burgers David had prepared in advance of the M Shack’s grand opening which is anticipated in early December.

It wasn’t long before he presented each of them with their cheeseburgers, which appeared mighty tasty to us.

They thought so, too.

Fortunately, we were there to document the moment.              

We chatted with Chef David while his guests were enjoying their food with gusto.

He told us that Paul Williams would be running M Shack day-to-day; we saw Paul busy in the kitchen.  David Medure is the chef at Restaurant Medure in Ponte Vedra Beach.  His brother Matthew is the chef at Matthew’s Restaurant in San Marco, as well as TAG, there.  Clearly, the brothers Medure are no slouches when it comes to creating dining spots that hit all the right notes with cuisine, style, mood, and locale.



M Shack’s Menu should be very appealing to a variety of diners: people coming and going from the beach, wandering around the Town Center, or looking for a late night snack after enjoying music and dancing at some of the other beaches establishments on the weekends.  Is there anything better than an order of burgers and fries and a shake when you’re hungry at 1:30am?


David told us that M Shack will be open Sunday through Wednesday from 11:00am until 10:00pm.  On Thursday, Friday and Saturdays its hours will be 11:00am until 2:00am.

Check out the menu, below.  Hungry yet?

Watch The Beaches Online for the official announcement of M Shack’s grand opening.   We’ve been hoping for a long time that the right business would occupy this space, empty since The BookMark moved across the street to Neptune Beach, to First Street.  We think M Shack will be a great addition here.

And thanks, Robert and Suzanne, for letting us photograph your lunch!










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About the Author

Jeannie Greenwald is a freelance photographer, neighborhoods evangelist, and editor-in-chief of The Beaches Online. She is also a degreed psychologist and occasionally works as an adoption social worker for Jacksonville area families. She founded The Beaches Online, LLC, in 2011 to write about the happenings in 'the beaches' - the island-without-a-name, in Duval and St. Johns Counties, Florida. Always equipped with cameras, she roams the beaches, the string of barrier islands from Amelia to Anastasia, and also journeys inland, to the rural banks of Florida's blackwater rivers, and the pristine, freshwater springs. Jeannie's lived at the beaches for twelve years, and considers herself a common-law native. She celebrates the joy of living in a coastal community that prides itself on its beautiful beaches and strong, independent local business community.

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  1. […] Shack, which we posted about before it’s official opening, is now open to the public. Burger lovers, this is for you. The […]

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